Ten: The Package

Ten: The Package

A Lesson by Belator Books
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It cannot be ignored.

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Never judge a book by its cover? I must protest...

If books were indeed shod with the same, plain cover--with the title inscribed in embossed text--then one could indeed eschew such a wry statement with overall success. However, in this graphic design oriented culture one must bear in mind ‘the packaging’... that is, if you want your books to actually sell. The rather Utopian warning not to judge by appearances is all well and good, but in reality the majority of humans do this constantly. Such preferences are especially noticeable in the fiction aisles of the bookstore.

By way of an example, imagine two cars side by side; they are both the same price, both have the same, working motor, tires and are filled with gas... but one is dented and rusting in parts, while the other has a spotless surface and shiny new coat of paint. Which, do you think, will be sold first? Another lesson we can take from the automotive industry is the ever-changing annual styles. Book fonts, face designs and even flourishes go out of style quickly; these ‘date’ your book after awhile and make the cover less appealing to future buyers.

Some book cover designs are timelessly simple and one cannot scoff at them, as in the single muted color with the title in block-set capitals. The point of a modern paper book cover obviously depicts images having to do with its contents, BUT even more than this a cover’s main function is to grab a possible buyer’s attention, and keep it long enough for them to pick up the book, turn it over and read the excerpt on the back. As a book reviewer, I usually select a dozen newly-published books each month to peruse and write an opinion about; several of my selections thus far have been self-published books. A few of the these sported covers with eye-blindingly bad design, utilizing some--if not all--of the things a cover compiler should avoid: outdated fonts, pixelated images, ‘cartoony’ images and cluttered design. In two of these cases, the content inside proved to be excellent; the effect of the cover, however, was so cheap and shoddy that had I been a ‘browser’ in a bookstore, I may not have selected them.

Digital books also fall victim to the packaging rule; most eBooks sold online are denoted by a single JPEG or PNG formatted in the proportions of a book’s front cover. The quality of these images matter a great deal; using fuzzy, pixelated images translates a sloppiness to your writing (even though technically readers humans are supposed to judge your book by the prose itself.)

Stand around in a bookstore long enough and you’ll see just which books patrons gravitate towards, and which do and do not make their expressions change favorably. If designing your own cover, use your own images as often as possible; some of the background/base images of my covers are nothing more than a photograph of a tablecloth ironed out perfectly flat, or a flower from our garden. Our most popular book's cover utilized a color picture my husband took while he was living in New York City, of the city skyline; to suit my design I used my software program to make the image black and white.

Here I must say a few words about the importance of paying attention to detail in your covers, as the NYC picture mentioned above had to be painstakingly altered; my husband pointed out that the Twin Towers were visible in it, while the story takes place after 9/11.

In the case of another book cover--not finding a picture of a man and woman’s silhouetted profile in just the right arrangement--I found copyright and royalty-free photos of various figures, taken decades ago, and cut and pasted until the right attitudes were discovered; I simply colored in the profiles for the silhouetted look I wanted.

If using images gleaned from the internet to use in your cover, make certain they are royalty-free and copyright-free images. To avoid such legal problems--as may arise from using images or such a nature--one can merely use internet images as inspiration. In formatting one of our books recently I could not find a calligraphy flourish anywhere on the net which would allow me royalty-free use; since we have Fireworks, I simply dragged and bent curling lines around to match the one I liked, and added in my own touches until I hit upon that which I sought.

Research helps in the cover endeavor; my husband and I make a trek to bookstores once every other month or so, just to see how cover designs are evolving, to observe which titles customer ‘choose to peruse’, and most importantly, which books are actually carted off to the cash register. Some folks know what book they want to purchase and march deliberately over to the specific aisle; the majority of shoppers simply browse and these are the consumers which buy multiple books... these, are the cover-judgers.

As a result of these fact-gathering missions, we usually re-design our eBook covers once a year, to reflect not only advances in graphic imaging software but also as a nod to the ever-changing tastes and preferences of the human consumer. Full-blown paper covers, however, are difficult to update, unless you utilize an on-demand self publishing service. Lulu.com, for example will let you upload your own Do-It-Yourself cover, for free. Kindle KDP platform also allows a free upload of your cover design, but also offers a generic cover-generator.

One final tip: the colors you choose matter; I was amazed to see just how much. Read this very thorough article on the top-selling cover colors: Top Selling Cover Colors

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I hope you have found these rather limited tips helpful in your writing endeavor. For more tips on writing, self-publishing and eBook industry, enjoy my writer's blog L. R. Styles and take a gander at my husband's & my eBook titles at Belator Books


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Comments

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Posted 6 Months Ago


Great course :), and I find your own story inspirational. If you can find the time to write so successfully, anyone can.

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Posted 1 Year Ago


The cover is very important, thinking back to books that i've looked at, the one that drew my eye the most, would get picked up off the shelf. Then the blurb read, then the fist chapter, and if the first chapter looked good a peak near the middle.

I hope when this book is finally done that the oublisher has a great artist, as getting the ideal cover is so important.

As I'm not going for self publishing i'm trying to make my book the best it can be before it's sent off. Revision number 30.. something. (over half is actually editing for stupid mistakes.)

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Posted 1 Year Ago


Thank you so much for these great tips! They have opened my eyes! And I'll be sure to use these while writing my books and essays. Thank you this was really helpful!

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Posted 2 Years Ago


This was super helpful. I am not writing a book yet, but might in the future. Thanks.

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Posted 2 Years Ago


Thank you, it's immensely helpful!

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Posted 3 Years Ago


great advice, thank you

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Posted 3 Years Ago


I thank you for bringing out such a good course on fiction writing.Now I have a clear view on how to start writing my maiden book.

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Posted 3 Years Ago


Thanks for these. Could you recommend any good books teaching writing techniques?

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Posted 4 Years Ago


Thank you for this,all ten were very helpful...

Anthony

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Posted 4 Years Ago


Thanks for all the ten tips. I am no longer green as I was before I read them

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Added on October 7, 2011
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Belator Books
Belator Books

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About
The Styles are two fiction writers with day jobs. Married 17 years, 4 children and an organic garden. Twitter: @BelatorBooks & @writerlrstyles WordPress Blogs: www.lrstyles.wordpress.com www..