The Don'ts of Email MarketingA Story by Horace JenkinsEmail
marketing is very good while it is converting prospective customers to loyal
customers and fans. But also too many emails are never replied this is not the
system that is wrong, but the structure that you have taken which are not good.
There are several traps that you should avoid with email marketing so that you
get the best of it. 1.
Refusal to incorporate new technology Technology is there to help our life
become easier and efficient. If your company is so much rigid, it will get
overtaken by time. Your company should be like the willow tree that bends to
strong winds and this helps it from being broken or worse uprooted. With the
new advancement with the internet more doors are opening and it's up to your
company to spot and use them. Artificial intelligence has been a major focus in
email marketing campaigns and we have seen how strong it is in converting leads
to sales and even more save time. A major contributor is innovative software
that is being created each day to help in marketing our products. You should
buy and save time with marketing automation software. Embrace technology for your
own benefit or get phased out of competitive marketing strategies. 2.
Having words that trigger spam alert There is no bad thing than knowing your
email was even never checked because you made a wrong phrasing of words. May
email service providers have a detection program that automatically detects
some words in your subject or within a few lines of the body and immediately
classify it as spam. Many email users up to 80% rarely check their spam mail
and will at most of the time clear it automatically how painful is it for you
if your emails always end up in somebody's spam folder. It is best to avoid
words that can be filtered by email providers. 3.
Not leveraging the use of social media Social media has become a powerful tool.
Almost 90% of people with an email account have a minimum of one social media platform
account. Social media has become a common method of communication. You should
ensure that within your email you include social media icon where clients can
click on them and like or follow your company's page. You can always then do
advertisement and promotion materials with your page which will 60% of the time
translate to a new sale. If within your email marketing you don't use social
media you can only expect average results. 4.
emailing list that is not researched When acquiring emailing list you should
have done proper research so that you can be assured you get the best out of
your email marketing. When you have done research you should then segment each
client according to age and demographic location so you are able to send
personalized email. After the initial response from the client or visit to your
site you can then further classify according to their purchase or subject of
interest. This few tips will ensure you get the best out of your email
marketing campaign and you shall be pleased with the results. Click here and get more details. © 2015 Horace Jenkins |
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Added on January 6, 2015 Last Updated on January 6, 2015 |