Product Content Writing for Ecommerce Companies?

Product Content Writing for Ecommerce Companies?

A Story by justwords
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It is easy to dismiss writing product descriptions as an optional task. After all, you do have images of your products on the website.

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It is easy to dismiss writing product descriptions as an optional task. After all, you do have images of your products on the website. But this notion can harm your business as it is the descriptions that help make the sale.

Don’t we all read descriptions of the products that we like and wish to purchase? If not, how else will we know the product details? But product content writing is essential for ecommerce businesses for more than one reason.

Let us look at why product descriptions are important for businesses.

 

1.      Quality descriptions can make your merchandise stand out.

 

Writing descriptions for your merchandise is an opportunity to truly make your product shine. If you are a retailer, it is easier to just copy the manufacturer’s specifications. But there is no benefit in offering dry copy to consumers. Your prospective customers don’t just want to know product details but how the purchase of a specific product benefits them.

 

Whether you write 2-3 lines or a small paragraph, you can use descriptions to provide your customers all the reasons they have to buy your products and not your competitor’s wares.

 

2.      Product descriptions can improve conversion rate.

 

Top-notch product content writing can draw consumers in and compel them to spend time on knowing more about your wares. With clear and concise product information, you can definitely pique consumer interest. But with carefully-chosen words and by listing the benefits of using or owning a product, you can connect with customers emotionally. When your customers want a product (and not merely need it), the chances of you making a sale increases many fold.

 

3.      Descriptions can lead people to your products.

 

Search engines rank descriptions based on their uniqueness and quality. If your product descriptions are like thousand others on the Internet, search engines may rank your pages low. Your product descriptions need to contain the right keywords for higher search engine rankings. Also, the content needs to be exclusive. When more people find their way to your products through organic search, it automatically increases your chances of selling more.

 

Here are some tips to write product descriptions that work.

·         Define your products well. Before you even attempt to write the descriptions, make a note of specific details. You can do this by answering the below questions �"


-          Who is the end consumer for this product?

-          What are the unique factors about the product?

-          What problem does this product solve for the buyer?

 

·         Invest time to write both features and benefits. Your customers need to know basic specifications of a product and also how those features work for them.

 

·         Help consumers get a feel of the product through words. For ecommerce companies, it is essential to help their customers understand a product from every angle. When they can’t physically see your wares, it is the depiction of the products that serve as a substitute for real-time shopping experience.

 

·         Be economical with your words. Avoid jargons and verbose descriptions. You don’t want your products depicted in a way that can irritate or bore your customers. Keep the descriptions simple and to-the-point. Use more action verbs to keep the descriptions strong. Also, be stingy with your adjective use. With the right use of adjectives and verbs, you can ensure that your product content writing is potent enough to draw consumers in and increase your chances of a sale.

 

·         Last, use words that suggest and not ask or tell your customers to buy a certain product.

 

However, not everyone can write good descriptions. You can always hire a professional agency to craft compelling copy for your business. Important thing is to get your product content writing in order and improve your sales. 

© 2017 justwords


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Added on August 28, 2017
Last Updated on August 28, 2017
Tags: product content writing

Author

justwords
justwords

Gurgaon, India



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We are a content marketing agency, which creates and manages print, visual, digital, social content for brands through a powerful mix of smart ideas, visuals, and words. We take big ideas to commercia.. more..

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