10 Tips for Creating an Effective Advertising Sign

Working on the creation of advertising signs? Avoid failures - make your advertising visible and truly effective! Especially for you - 10 great tips from real pros in the advertising business.

Tip number 1: Good visibility signs

The task of the sign is to attract the attention of the maximum number of potential customers, which can be both pedestrians and motorists. It follows that the sign should be clearly visible not only close, but also from afar. Do not save on the size - a good sign fully justifies the investment in it.The design of outdoor advertising is based on perception. It does not matter on what medium it is placed: shield, banner, poster, Billboard, firewall, etc. To the advertising information there are General requirements: brevity, clarity, maximum information content, conciseness. The text should concisely reflect the advertising message, company name, offer and communication. At first glance, it seems that to organize the promotion is not difficult, but it is not. A specialist should be engaged in the development of the project. Only he will be able to take into account all material and non-material aspects.Outdoor advertising should not be complicated. This is not a magazine that a person slowly flips through and can take the time to detail. People on the streets are in a state of movement, they are focused on business and are not ready to understand the advertising proposal. The time of human interaction with information is very short. You can not ignore this fact, creating the design of outdoor advertising. Every little thing affects the result.
Tip number 2: The amount of text  Know: a potential customer has only a couple of seconds to get acquainted with the advertising sign. To make the sign readable and visible, you can use a backlight - backlight - for its design.Tip number 3: Focus  Your customers should get a clear, rather than a vague idea of ​​the company, products and services, so the text of the sign should be the core ("focus") of the advertising message. If the brand is not yet highly recognizable, it is advisable to add an explanation to the keyword or phrase, for example: “Change - image studio”.Tip number 4: Font
Remember: the mass consumer will always prefer a readable sign unreadable, but with a beautiful design. Large, easy to read from any angle letters - a guarantee that your sign will be noticed and read correctly. Use a grotesque typeface to create a “working” sign.

Tip number 5: Colors
Dodge the "variegation": the optimal amount for the design of the sign is 2-4 primary colors. Do not forget about the "right" color combination. The option "tear out the eye" - not for advertising signs. The most successful colors are perceived: “blue on white” and “yellow on black”, the most uncomfortable for the eyes color combinations are “yellow on brown” and “yellow on red”.All colors can be divided into such groups (both exact and conditional): 
Achromatic - white, black and gray.
Chromatic - all colors of the spectrum with their shades and their gradations.
Primary - the basis of all colors, three colors: red, yellow and blue.
Secondary - obtained by mixing the two primary colors. And tertiary: primary + secondary color.
Warm ”(red, orange, yellow) and“ cold ”(blue, blue, purple). But! The same color can "change the temperature" in the direction of heat or cold, depending on the background “Light” and “heavy” = light and dark, determined by the intensity of the color (dark is always heavier than light).
"Upcoming" and "retreating." Determined by the color tone. “Warm” colors always come forward, and “cold” colors - on the contrary.

Based on the offensive-retarding characteristics of color, its visibility is determined, i.e. the ability to attract and hold attention, illusory approaching the object of perception, and even creating a 3-D effect.The aesthetic patterns of the color circle state that the complementary colors of the spectrum are very advantageous - opposite colors that are in opposition to each other. And since the advertising sign basically consists of a background and an inscription that a potential client should read without difficulty, we advise you to try to play on the contrast of individual colors, for example:
red and green;
purple and yellow.
Such colors do not visually mix and are perfectly readable, as, for example, combinations of representatives of the “warm” group:

red and yellow;
red and green.Also, the combination of the least harmonious color combinations for an advertising sign can be credited:

purple and green;
purple and red;
blue and purple;
green and blue;
blue and red;
orange with yellow;
red with yellow;
red and orange.
We do not recommend them, as they are poorly perceived by the human eye.

A little about the psychology and symbolism of flowers
Through the prism of whatever aspect we analyze the color family ("color and space", "color and form"), still the aspect of "color and man" is fundamental. It is based on sustainable group associations and symbolic meanings that are the same for most people around the world. And briefly they can be interpreted in the following way:• Red color is quite controversial, on the one hand �" irritable and quite anxious, on the other �" romantic. Is associated with love and passion, with blood and war. One of the Royal colors, serious and majestic, very rich in energy, catchy and bold.• Orange color gives a sense of celebration, fills with enthusiasm and warmth, associated with the sun. A close relative of yellow. Dynamic, sensual, life-affirming and lush. The universally recognized color of Buddhism, which carries a renunciation of vicious qualities.• Yellow is the brightest and most optimistic member of the light family. Cheerful color of sunlight, hope, fun, cheerfulness, friendliness, smiling and carefree. Always causes exclusively warm and nice associations. With the addition of red or brown gives a gold color �" the color of Royal luxury, wealth, fame and victory.• Green �" the color of comfort and balance, harmony, safety and health (no wonder pharmacy crosses �" green). The most common color in nature, associated with youth, renewal, spring, lush vegetation, fertility and recreation. In yoga and esotericism �" the color of life energy (prana), which fills the entire universe, though invisible to the eye.• Blue (and blue) - the color of the sky and the sea, relaxation, reliability, trust and wisdom. The most soothing color for the emotional perception. It symbolizes peace and serenity, the color of winter and cold, eternity and constancy, stability and invincibility. One of the Royal flowers.• Purple, located at the end of the color spectrum, is a mixture of red and blue colors, which means �" it combines anxiety and peace. Therefore, it symbolizes the unity of opposites. In ancient times it was considered the color of the initiates in special knowledge. The spiritual essence of the transformation and all mysterious. Adjusts to the philosophical mood, has a calming effect.Tip number 6: Background  Adhere to the principle of contrast: the sign should stand out, not merge with the background. A green sign placed in the green of the trees will simply get lost and not attract attention.Tip number 7: Light
Lighting solutions will make your sign visible at any time of the day. Illuminated signs look more impressive and therefore cope better with the task of attracting attention.Tip number 8: "feature"
The sign should have its own “zest” - a non-standard, catchy design solution that can arouse emotions in the viewer. It doesn’t matter whether it is admiration or resentment, but the advertisement will work: your sign will be noticed and later remembered first when there is a need to use specific services or purchase goods.

Tip number 9: Target Audience Orientation  The design of the sign should give the consumer to understand who the services or products are targeted at. Advertising for elite watches should be different from advertising products of the mass market. If the sign is focused on target audience, the company will receive the influx of the right customers and will be able to meet their expectations.Tip number 10: First impression
Signboard - the first stage of acquaintance of the consumer with the company. Want your customers to have a positive impression of your brand? In this case, do not forget about the rules, but at the same time use all the stocks of creative when creating an advertising sign.

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