Do I need a logo? Why?

Do I need a logo? Why?

A Story by brainwavesindia

Well, may be you are not aware about the importance of logo. That’s fine !we are here with A to Z guideline, the purpose of logo and how The logo effect your business.



Well, everything we buy, use of communicates �" we have certain visuals in our mind with that product. We recognise Colgate with the red colorand its particular font style.

Lets take one more example, when you are going to mall. You will have number of products. You want to buy a pair of shoes for your tennis classes. Here you will see �" Nike, Adidas and so many branded products. You are very clear about what you need. From the distance, you will recognise the Nike with its tick sign on shoes. Even you do not need to see labels. This is called "Branding"

To get recognise your brand, You can have unique color, Uniqueness in fonts or/and some unique visuals that easily pop out your brand from the mass.


Your logo should be recognisable as well as it should be memorable. Ask any one to draw Macdonald’s logo. People can easily remember it. Same with brands like Mastercard, Apple, Dell, Mercedes. People can recall the logos of brand they love. Some are status symbol,Some people look at a logo as a feel the part of change and some logos are simply logos that people love to admire it.

Just look at your office and home, Each logo you carry around you is saying something about you. So make sure what your brand logo supposed to say about you.

© 2018 brainwavesindia

Author's Note

Visit our portfolio and lets have a discussion about your logo over a cup of coffee. Drop your requirements here [email protected]

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Added on May 2, 2018
Last Updated on May 2, 2018
Tags: brainwaves, corporate_logo_design, creative, graphicdesign, logo, logodesign, professional_logo, webdesign



Ahmedabad, Gujarat, India

Brain Waves – is an innovative Graphic Design studio that delivers high standards of aesthetic excellence to the clients. With our expertise of designing, we caters in Branding, Website developm.. more..