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Naked Decor finds success with home design10 Years AgoNaked Decor finds success with home
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Supon Phornirunlit wants his home decor
to make you smile. Mounted papier-mâchépeacock heads. A Leaning Tower of Pisa
teapot. And throw pillows, lots of throw pillows. Throw pillows emblazoned with
the London Eye or Chairman Mao or the two-part image of a dachshund — front end
on one pillow, back end on the other.
Phornirunlit was running a modest design
business from his sunny brick rowhouse north of Dupont Circle when his work
space won the 2006 Metropolitan Home Magazine Home Office of the Year competition.
The magazine liked the office, but they loved the pillows — featuring bright
silk-screened prints of Queen Elizabeth’s profile — that sat atop his white
office chairs. They asked where he’d bought them.
“I giggled, honestly,” Phornirunlit
remembers, “because I had just done them myself because I wanted pillows like
that. So I told them that they were from this new company idea I had, called
Naked Decor, and then the calls started coming in.” Phornirunlit’s design
studio, Supon Creative Enterprise, had been dabbling in graphic design and home
goods, but it was the Metropolitan Home award and subsequent demand that
kick-started the new enterprise.
Seven years later, those Queen Elizabeth
pillows are still a bestseller, but the company’s products have expanded to
include everything from wall clocks to serving trays. Her Majesty’s timeless
appeal notwithstanding, Phornirunlit says topicality is the key to Naked
Decor’s success. They made “Vote” pillows during the 2012 presidential election
and created the Royal Baby line when Kate Middleton announced her pregnancy in
the fall. “We’re always thinking just a little ahead of our time,” Phornirunlit
says. “We’ve been lucky — we’re usually right on trend.”
Phornirunlit works with graphic designer
Jae Wee, who has been with Supon Creative since its inception. “We’re evolving
constantly and trying new things all the time,” Wee says. “It’s never been
boring, and since the team is so small, we can take risks that work.”
And work they do. Naked Decor designs have
been featured in Martha Stewart Living and Family Circle and on “Today.” They
are sold across the country and featured on trendy design Web sites such as
Gilt.com and Fab.com. “We’re focused on a bright aesthetic, so Supon’s designs
have been great to have,” says Katherine Walters, a textile buyer at Fab.com.
“His designs are fun, accessible and affordable, and our customers really
respond to what he does.”
Affordability is at the heart of
Phornirunlit’s egalitarian design philosophy. “I want to change how my rooms
look all the time,” he says, “but I’m not ready to spend $125 for a pillow.”
The designer says he shops at high-end stores but also at retailers such as
Ikea, Wal-Mart and eBay. “I always believe that good design doesn’t have to be
expensive,” he says. “It’s everywhere.”
Phornirunlit’s foray into home decor is
a relatively recent undertaking. He has nearly 25 years of design experience,
starting with his first graphic design company, Supon Design Group, which he
started at 25 after emigrating from Thailand. In just a few years, he was
designing graphics for Reagan National Airport and George Washington
University, along with several other big D.C. names.
By 1999, Phornirunlit’s little company
had gotten too big for his taste. “We were doing a really great job, and I was
young,” he explains, “but the company grew so big that I became a business
person and not a designer, and I wanted to be creative again.”
He sold the company but stayed on staff as a designer, traveling extensively all the while. In 2005, after being graphically inspired by places such as London and New York, he started Supon Creative Enterprise. “I had come back to the United States, and I wanted to basically create my own souvenirs,” he says. “I wanted pillows that reminded me of London and things in my home to remind me of things I loved, like dogs.” He silk-screened the queen’s profile on
a pillow, and one thing led to another. “We make designs that everyone can smile
at,” Phornirunlit says. “And over all of these years, that’s what I go back to
— making people smile.” |
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