Hooters: American Division

A love-letter diorama to what makes American capitalism, and a colored iconic restaurant chain, so...diametric.

This is a special capitalism love-letter to the American franchise, Hooters, a popular and theatrical restaurant chain featuring beautiful waitresses in very revealing and fun clothing, with the iconic Hooters-mascot owl drawing with its two beaming eyes, staring equally at the great food and the fun atmospherics of the restaurant. Something about capitalism conveniences that makes for great diaries, no? Enjoy (signing off), 

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In New Jersey (USA), a pair of artists were visiting from California to look at the Hooters restaurants in the Garden State, to compare them to those in the West Coast and in Las Vegas. New Jersey had been known for its special populist layout, highways and by-ways, and nifty little towns and areas like Haddonfield and Princeton and Edison.

The Hooters franchise had become very popular and was considered the restaurant-hospitality industry rendition of Playboy, a nice homage to the American love of lifestyle flair and sensory-engaged atmospherics and female charms! The Hooters branches in New Jersey were quite well lit and reflective of the American celebration of capitalism-ethos.

The two artists visiting New Jersey (USA) to make reports on the Hooters branches were Isaac Satan and Emilia Khan, two Algerian-American comic book artists known for their underground heroine work with Firestar (Marvel Comics), Cheetah (DC Comics), and Livewire (DC Comics). Isaac/Emilia wanted a special diorama-report on what made Hooters a nice feather for capitalism critique...and celebration!

After 9.11, when anti-capitalism terrorists destroyed the commerce-symbolic World Trade Center in NYC, Americans became 'on-edge' about the quality and flavor of toasts to modern capitalism. The comic book art that Isaac/Emilia worked on in California reflected a capitalism-flair in post-9.11 times representing a careful calculation of globalization ideology (e.g., Wall Street, Euronext, World Bank, IMF). Their heroines were sometimes found tackling antiheroines who're stealing blood-diamonds (or 'conflict-diamonds' mined by African warlords used to finance terrorism!) from Euro-banks in the name of capitalism reinvention and restoration.

ISAAC: Hooters is the opposite of the modern blood-diamond hellmouth.

EMILIA: Correct; and Hooters should carry our curiosity about the nature of dollar-branching.

Isaac was known for his more canonical work with robots and sci-fi comics avatars, while Emilia focused more specifically and purely on heroines and antiheroines.

ISAAC: Sometimes the male robots avatars are more comfy for us male artists.

EMILIA: True, but let's keep using them to reference gender environments.

ISAAC: That's certainly possible when we think of competition linked to sci-fi worlds.

EMILIA: Yes, capitalism is much about the design of competitive characters, even in sci-fi.

Now, Hooters had truly become the restaurant-version of Playboy, though none of the excitingly dressed female/American waitresses were ever nude or exposing anything beyond legal norms. Hooters even spawned its own airline company based in South Carolina, but executives eventually leaned on the biases favoring the food sector of the enterprise based on capitalism comforts.

ISAAC: We're countering the notion that capitalism breeds racism/chauvinism.

EMILIA: We must sift through images of exploitation and of course graphic violence!

ISAAC: Yes, the Media Age is all about the selection of proper gender-diaries.

ISAAC: What would Donald Trump say about Hooters?

EMILIA: Well, he might wonder if he's being sued by a former waitress.

ISAAC: Right; capitalism doesn't weed out the strange gossip, right?

EMILIA: We have to differentiate between golden times and gold statues.

ISAAC: Hail, Caesar; but down with Babylon!

EMILIA: Always, dear.

Isaac and Emilia explored the liberal ethos promoted by Hindu deities like Shiva, god of destruction/meditation, and Saraswati, lovely goddess of music/learning, and how they embodied Eastern ideas/notions about the liberty of human life and governance creativity explorations and lifestyle comforts and graphic imagery omens. They wondered what such 'gods' would say about the natural 'taste' of the symbolic Hooters 'dungeon' in North America!

ISAAC: Americans love bank-robbery, casinos, theaters, and of course, candy.

EMILIA: It's a land of great folk-tales and campfires, friend.

Now, we know Hollywood (USA) had produced all manner of imagery regarding the liberal excesses of lifestyle imagery, and this Media Age was more explosive than even the Renaissance, since everyone now had access to public images and movies and magazines on the Internet. Capitalism required much more observation now.

ISAAC: The women here are gorgeous, dear!

EMILIA: We have to be sure they're treated like 'my fair ladies' and not trophies.

ISAAC: Right; we don't want a fraternity of anti-customs barbarians.

EMILIA: Right, otherwise we'd be no separate from today's extreme anti-capitalism terrorists.

ISAAC: Weird!

The atmospherics in the New Jersey Hooters was awesome, and Isaac/Emilia realized that it was the East Coast imaginarium for hospitality experience, as compared to the West Coast rendition of sunny dancing. New Jersey was East all the way, and these Hooters were however comparably socially designed.

Now, the Coronavirus securities added further padding to hospitality considerations and what really comprised the comfort ergonomics of American capitalism ethos. This is also something Isaac/Emilia would note for their reports/artworks.

ISAAC: We'll watch some relevant American film about hospitality construction.

EMILIA: How about Coyote Ugly?

If capitalism was to be for the Media Age what historianship was for the Renaissance, then media bishops and great celebrities would have to appreciate what built the standards for civilization diaries...and magazine-imagination deities.

ISAAC: See, on this show, two feminists are claiming Hooters is sexist darkness!

EMILIA: We might listen to what they're saying about the quality of capitalism neglect.

ISAAC: Man, this is a time of endless socialization paranoia.

EMILIA: Sometimes, debates do breed forms of social/capital depression.

This is not all to say that Isaac Satan and Emilia Khan were ignoring the other side of the hospitality industry under the modern American civilization capitalism umbrella --- the face of comfort-zone happiness. After all, what's Hooters if not a successful toast to the democratic freedoms linked to socialized dichotomies.

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"Money is everything" (Ecclesiastes)