Instagram caption ideas to engage your audience

As with most digital marketing strategies, your success often comes down to your copy. Having a good copywriter or someone with copywriting skills on your marketing team is a must.

But even the best copywriters get a brain block every now and then, which is why we’ve put together this list of 50+ Instagram caption ideas to get those gears turning and help you pump out high-quality time and time again.

Follow along for tips on writing awesome Instagram captions as well as a list full of ideas for your Instagram captions, regardless of what your post is about.

How to write an Instagram caption

First things first, let’s cover the basics. How do you write a good Instagram caption? You always want to keep your Target audiance in mind and write anything. Who are you writing for? How do you want them to feel when they see your post or read your Instagram caption? What actions do you want them to take?

Here are a few more tips for creating Instagram captions that resonate.

1. Give your audience more context

A picture might say a thousand words, but your Instagram posts need captions to provide more context. Especially when sharing branded content, you need some copy to fully explain the point you’re trying to convey.

Use your caption to:

• Describe to your audience the image you shared
• Explain why you’re sharing it and why it’s relevant
• Give your audience an action for them to take

But more importantly, do so in a way that’s concise and to the point. Which brings me to my next point.

2. Keep captions short and sweet

Instagram captions can be a maximum of 2,200 characters, which is between. However, that doesn’t mean that every one of your captions should take up that much space.

In fact, it’s typically better to create a succinct, quick and easy-to-read caption over a large block of text�"except for in rare circumstances when that space is needed to fully flesh out an offering, giveaway or promotion.

3. Stick to your tone of voice guidelines

Every brand should have standardized tone of voice (TOV) or to follow. This helps your marketing team be consistent, not only in every single Instagram caption but also in your tweets, Facebook posts, blog content, email newsletters and more.

Reviews

[holly london]

It’s no secret that visuals are the primary focus on Instagram captions
here . Images and videos are so essential to the platform that you can’t actually create any kind of post without a visual element (unlike on Facebook, Twitter or LinkedIn). But brands should remember that captions are an essential part of Instagram marketing, too.
Whether you want to grow brand awareness, attract new followers, increase engagement or drive sales, you need strong Instagram captions — they can help you add context to your creatives, build relationships through meaningful storytelling, and even expand your reach.