Manage Cross-Platform Campaigns with Ease Using Entyx

Discover how Entyx simplifies cross-platform campaign management with AI-driven tools, real-time tracking, and automated ad banner placement.

We continue the topic of cross-platform campaigns that we introduced in one of our previous articles, Navigating the Complexities of Cross-Platform Campaigns with Entyx. We remain committed to proving that using a single AI-driven marketing platform can transform your workflow forever.

In this article, we answer a vital question:

“Is it possible to manage a cross-platform campaign effectively�"without chaos and manual routine?”

The Unified Campaign Management Process

Unified campaign management is the process of planning, executing, tracking, and analyzing marketing initiatives using a single platform, like Entyx. It's like a journey that your business undertakes to launch a specific marketing initiative with a particular message and objectives. This journey has a lot of steps, so let's go through them one by one. 

Number one is planning. Before a campaign begins, it must be thoroughly planned. This involves defining the campaign's goals, for example, increasing sales, improving brand awareness, or driving website traffic. It also involves identifying the target audience and determining the key message. A campaign might be tailored for a certain group of people based on age, location, interests, or any other factor. And the campaign should also

convey one specific message that resonates with this target group. 

Number two is strategy development. So once the goals and audience are defined, the next step is to develop a strategy. This could involve deciding on the marketing channels that you want to use, like social media platforms, or streaming platforms in our case. Then you need to identify the budget and set a timeline for the campaign. For example, if the target audience is young people, then the campaign might be running on Twitch. A campaign also runs for a specific period, sometimes it's a seasonal campaign, like a summer campaign or a Christmas campaign, and sometimes it's done to communicate a message about a specific product or a brand. 

Number three is execution and launching. So after planning and creating the strategy, it's time to put that plan into action. And this involves creating and sharing the campaign materials across the chosen channels. So if the campaign involves Twitch, for instance, this could mean designing the ad banners and creating gamified ads. Digital marketing on its own now has so many other channels. But marketing in streaming offers more hidden opportunities to advertise than you can imagine. Many companies also opt for in-game marketing campaigns. In that case, marketers have to create different kinds of visuals, like skins and other branded items to be displayed in the game. The media formats are now endless. And that's why the execution phase may take a while till everything is finalized before launching. 

Number four, real time tracking and optimization. And so once the campaign is live, it's important to monitor its performance. And this involves tracking metrics like click-through rates, conversion rates, and overall engagement. This data helps you understand if the campaign is effective and reaches its intended audience. Thanks to Entyx's AI-driven marketing platform, it is now possible to fix the root of a campaign while it's still running. You can tweak the target group, change the ad banners and visuals, or choose to eliminate channels that are not performing well to push that budget somewhere else while the campaign is still live. 

Number five is analysis. So after the campaign has ended, the final step is to analyze the results. This involves comparing the campaign's goals with the actual results to determine its success. If the goal was to increase sales by 10% and the campaign led to a 15% increase in sales, then it was a success. If the campaign only led to a 5% increase in sales, then it was not as successful as hoped. 

Number six is learning. So based on the analysis, marketers can find what worked and what didn't, and they can use these insights to improve future campaigns. For instance, if one particular social media platform or streaming platform (as we work also with TikTok and Kick, and obviously YouTube as well) showed a better response rate, they might decide to focus more on that platform in future communications. 

Why Structure is Everything

Campaign management is not linear, and it often involves a lot of trial and error to find the best approach for a specific brand or product. It's about making sure that the assigned budget is well spent, reaching the right people, and driving the desired outcome. Imagine the advantage of using a single platform for all of that - it saves up your time and lets you be focused without the need to switch from one interface to another. 

Managing multiple streamer activations without a unified platform is like flying blind. Even the most experienced campaign managers can get overwhelmed when every adjustment, approval, or report needs to be handled manually. Centralized management brings clarity: it synchronizes every step �" from selection to reporting �" and gives you the agility to optimize in real time. Without it, scaling becomes nearly impossible.

If you’re still measuring your campaigns based on likes and views alone, it’s time to reconsider your approach. Here’s why real impact matters more than vanity metrics.

Manual management is a dead end of advancement. Without centralized management, each campaign step becomes a manual monkey job which leads to time loss and human errors. Manual marketing is outdated. Chaos begins where the structure ends. 

Entyx Campaign Control Center (Case Study)

Let’s look at a real-world scenario involving a campaign coordinated through Entyx (with anonymized data for confidentiality).

Campaign Overview

Goal: Sell 3,000 products and grow social followers by 20%

Target Audience: CS2 fans aged 25�"40 in the U.S. and Europe

Tactics: Collaborated with 10 streamers and focused on streaming platforms and social media sponsorships

Next, the phase of strategy development started. So the streamers decided to use a mix of social media marketing and sponsorship. Given that these channels best align with their target audience's behavior, a significant portion of the budget was allocated towards creating engaging online content including promotional videos featuring, of course, the advertiser’s branded items to familiarize their audience with the advertiser. 

Next, Entyx came to the execution phase. The marketing team of the advertiser updated the design of their ad banners and we recommended the most converting ad banner placements of the streaming channel. As the campaign rolled out, the marketing team tracked metrics such as ad engagement, sentiment tracking, CTR, and Media Value. 

Once the streams were over, the client evaluated the campaign's success. Results:

100% of product inventory sold

25% increase in social followers, mainly from Instagram and Twitch

TikTok showed poor conversions, leading to a shift in future focus

Email campaigns boosted sales post-stream via gamified call-to-actions

This campaign showcases the elements of campaign management: setting clear goals, developing a strategy, executing the strategy, tracking the results, analyzing the success, and making data-driven decisions for future campaigns. It's all about using the resources effectively to reach the right audience and achieve the desired results. 

Advanced Banner Integration Across Platforms

Twitch has one logic of ad banner placement, Kick - another, each streaming platform has unique banner placement logic but Entyx’s users are not even aware of it as we sorted out everything to make banner placement smooth regardless of the streaming platform clients are using. Several streaming platforms on Entyx are united under our intuitive interface and simple usage. Clients track on their dashboards how each banner on various platforms is converting in real time. 

On Entyx clients can create their gamified banner and design it however they like and then it’s automatically added to the streamer’s channel if they accept in advance ad placement requests). Format, size, location, category - all banners are automatically placed following each platform’s rules, with no need for manual checking. 

It’s important to realize that not only matters what is placed but where it is placed. Entyx handles it all automatically:

Banners are placed in top-performing positions to avoid "banner blindness"

No manual uploads or formatting

Real-time tracking of conversions for every banner on every platform

Clients design their gamified banners inside Entyx. Once streamers approve the placement, banners are published automatically with:

✅ Correct format

✅ Proper size and placement

✅ Full platform compliance

Result:

Faster banner deployment

Higher conversion rates

Zero manual work

Why Agencies Can't Afford to Wait

One platform - thousands of tasks, unique solutions! 

We started this article by asking if it is possible to effectively manage a cross-platform campaign without chaos and manual routine. The answer is clear - YES if you’re using a centralized solution, a unified AI-marketing platform like Entyx.

Entyx turns complicated and multi-step marketing campaigns into an accurate and manageable process - from planning to executing. The platform unites all actions, data, and participants in one place and clients know how each advertising piece is converting in real time. Clients can adjust, modify, pause, and restart their campaigns from their accounts and control their ad banners on the streamer’s channel without interrupting the broadcast. 

Banner placement automation, streamer management, tracking the results of each campaign, analytics, and audience reactions - all of this does not require separate apps or tables. It’s all integrated into the Entyx platform. The marketing of the future is AI. Entyx AI. Try it now!