6 tips for designing effective neon signs for outdoor advertising

Introduction

Among channel letter signs, pylon signs, and monument signs, neon signs stand out the most. This time-tested marketing tool, because of its unique color and design, leaves a lasting impression on viewers. However, not every neon business sign is appealing and can impress potential customers and clients. There are various factors you must take into account when designing the neon sign. In this blog, we will talk about different tips and components businesses use to create signs that are attractive and eye-catching.

How to Create Powerful Neon Signs for Outdoor Advertising

1. Recognizing the Target Market

The first step to designing an attractive and effective outdoor sign is to understand the target audience and market. Businesses must design their neon signs in a way that aligns with their target audience. This can be done by researching their demographics, preferences, and behaviors.

For example, a neon sign made for a fashion brand will have bright and vivid colors, as their target audiences are usually teens and young adults. On the other hand, a luxury hotel that usually caters to wealthy people would like its design to be more refined and elegant. The same hotel can use neon custom bar signs like a beer or martini glass to flaunt their bar section.

You can buy this neon bar sign similar to this to advertise your bar.

2. Selecting the appropriate design elements

When choosing a neon business sign for outdoor advertising, you must look at factors like font, color, images, and symbols. The color of the sign plays a huge role in attracting attention and provoking the viewer's feelings. To ensure visibility from a distance, bright, contrasting colors are frequently selected. For example, a neon sign outside a coffee shop will use a warm color like brown or shades of yellow.

 The font and typography of the business sign are also important. Even if someone is looking at the sign from a distance, they must be able to clearly see and read it. For outdoor neon signs, strong, sans-serif typefaces are frequently chosen because of their legibility and clarity. The font style should, however, complement the tone and message of the brand.

3. Increasing clarity and legibility

It is important to consider the visibility and legibility of the neon sign in various weather conditions. The first thing to consider is the size and location of the sign. The size of the sign must be large enough to stand out among other types of business signs. The large size also ensures that the sign is visible from a distance. Strategic placement, such as on building facades or close to busy intersections, can greatly boost exposure.

Using proper lighting strategies will also increase the signs visibility. The brightness provided by these glowing glass tubes must be maintained in order to draw attention without overpowering the surroundings. The visibility and readability of the sign can be improved by adjusting the brightness in accordance with the ambient lighting conditions.

This "say cheese neon sign" along with a pizza can be perfect for a pizzeria.

4. Reflecting the brand's message and identity

The design of your neon sign must effectively communicate the message and match your brand identity. To multiply its effectiveness, you can get a brand logo or other visual components added to your sign. Using primary colors or adding design elements can add to the overall aesthetics of the sign.

The outdoor neon sign you intend to use outdoors must convey the message clearly and in brief. After all, that neon sign is like a tool you are using to express your brand identity and motivate customers to act.

5. Including calls to action

Neon business signs can also be designed as a call-to-action. The call-to-action messages encourage customers to interact with the company. You can use the company's phone number or website as a neon sign. Actionable language such as "Visit Us Today" or "Call Now for Special Offers" can inspire viewers to act right away by evoking a sense of urgency.

 

6. Taking into Account Practical Considerations

Along with the perfect color, font, and design, it is also important to consider all the practical aspects. Being outdoors, your business will definitely be attacked by wind, rain, moisture, and severe temperatures. Therefore, it is important that the neon sign be durable and weather-resistant. To increase the durability and efficiency of the neon sign, make sure it is made using high-quality materials and is installed properly.

Maintaining neon signs in top condition also requires routine maintenance and quick repairs. Businesses should set up a maintenance program to check the sign, clean it, replace broken parts, if any, and make sure it stays in top condition. A well-kept neon sign reinforces the company's dedication to excellence and expertise.

Finally, it's critical to stick with local laws and secure all required licenses before erecting outdoor neon signs. Following local regulations guarantees the sign's legitimacy and helps you stay out of trouble legally or with fines.

Conclusion

Businesses may design effective neon signs that attract attention, convey messages clearly, and increase brand awareness by deliberately balancing these characteristics. For outdoor advertising, making an investment in well-designed neon signs may be a potent tool for luring clients, boosting foot traffic, and ultimately boosting business profitability.

If you are planning to buy neon business signs for outdoor use, you must definitely check out CrazyNeon. They are one of the best neon sign manufacturers in the USA. They have a wide range of ready-made neon signs for every occasion. For your business neon sign, you can use their custom features to create brand logos or custom neon signs for bars. "Design your neon sign" if you want a text-based design, and "Upload image/logo" if you want an image or brand logo. Visit their website to learn more about their products and custom services.