Top 5 Web Analytics Tools for Business

For any business, whether big or small, it is necessary to track statistics related to sales, stock, expenses, orders and other business activities in order to analyze the current status in the market and to do better planning for future. But for an online business, the most important thing to analyze is the performance. A good analytics system will solve all such problems and gives you a good insight as to what is working for your site and what is not.   

So, let’s discuss some of the popularly used web analytics tools. 

1.Google Analytics: It is one of the best and widely used free tools that a business can use to track and evaluate data, related to website traffic. Using this tool, a business can get to know what keywords are actually bringing in the requisite traffic for a web page. By integrating it with AdWords, users can also effectively review online campaigns by thoroughly tracking the quality of landing pages and conversions. It includes Google Website Optimizer and features e-commerce reporting for tracking sales and performance.

 

2.Spring Metrics: This web analytics tool will help a business in knowing which marketing channel will bring-in more buyers and which will cost high money in a very simple and clear manner, and in real-time, resulting into increased sales and high growth. Characteristics of this analytics tool include real-time conversion dashboard, keyword analytics and intelligence, conversion analytics and intelligence, and point and click configuration.

3.Clicky: It is also a free web analytics tool, which offers services in real-time. Clicky offers instantaneous analytics along with Spy View, which helps a business to get a closer look at the actions of current visitors. It is very easy to use and offers uptime monitoring. This means, it alerts business users, whenever their site goes offline.

 

4.Mint: It is a server-based web analytics tool, which is used to track search trends, traffic trends, popular pages and HTTP referrers. It offers real-time analysis and also helps in tracking website visitors. Also, it is an extensible, self-hosted tool with easy to use and flexible dashboard. Another good thing is that it is easy to install. 

5.Kissmetrics: It is a paid web analytics tool, which is mainly designed for small and medium-sized businesses. It helps users to track the movements of individual visitors, all through the website. It helps in tracking, analyzing and optimizing the digital performance of any business. It provides a deep insight as to where a business stands in terms of performance. It is also useful in increasing conversions. 

Marketing Mindz offers web analytics service to help its customers in providing correct and up-to-date web traffic information. The company also offers a good understanding of different web analytics tools, in order to establish a relation between web analytics reports and their online marketing strategies.

Visit us at: http://www.marketingmindz.com/web-analytics.php