Top 15 reasons to choose Magento for your eCommerce website

Wordpress appears to have made a great deal of progress as a popular CMS till date, however where eCommerce is concerned Magento grabs the most famous CMS title! Yes, the most well known eCommerce websites and the emerging top brands use Magento to power their eStores. Some of the big brands like Nestle, Nike, Samsung, Fox Connect and Lenovo are powered by Magento. Magento occupies nearly 26% of the eCommerce market which worths the appreciation because of its core & expandable features. Hence, making magento rule the eCommerce space and giving large amount of adaptability to its users that more organizations are turning towards this CMS for their online trade.

So, now when you surf around the internet and trying to find out the best eCommerce platform that would work robustly with your eStore, the answer would be ‘Magento‘. Whether you are creating a new eStore or moving to a new web store service, you would find that Magento framework is the perfect solution that meets your all business requirements.

There’s much to learn about Magento and its capabilities, isn’t ? But the most ideal approach to get the abstract broad view is by exploring its biggest advantages.

Here are 15 reasons why you should be choosing Magento over other eCommerce platforms:

1. Open-Source
Magento appears in two unique editions : The Magento Community Edition and Magento Enterprise Edition. The former edition being completely Free with no license cost at all. There is complete adaptability with the goal that developers can change or extend the code to fulfill business needs and prerequisites.

2. Lots of features
Magento standout amongst the best full featured eCommerce systems accessible in both the restrictive and open source markets. It gives all that you have to deal with an entire eBusiness, including promotions and stock administration.The powerful pre-built Magento features intensify user experience and increase selling potential.

3. Device Friendly
There are simply thousands of professional responsive templates available for Magento. Well, with the new arrivals of Magento CE 1.9 and Magento EE 1.14, Magento responsive design is strengthened by default! And if you are investing out in the eCommerce platform, Magento could be your most solid option! Flawlessly executing on your Desktop and Mobile setup 

4. Security
Magento considers security most important and as a top priority. It has a group of security experts working 24*7 where as Magento Enterprise version has a Secure Payment Bridge which helps you accomplish PCI agree-ability.

5. Performance
If you are searching for top quality performance, magento is the right alternative and considering all functionality together, magento as a whole is simply superior to the rest! Whether you are searching for additional functionality, magento permits you to arrange a couple of parameters to adjust your website’s execution. It contains high end cache systems, for example, Varnish and other Database optimizations that helps in enhancing website performance.

6. Multiple Payment Gateways & Delivery Options
Magento can be incorporated with any payment gateway system. It comes with certain default sets, however it can be effectively extended out to give a custom integration to coordinate any stores requirements.

7. International Support
Magento has built in support for localization, multiple languages, multiple currencies and tax rates, allowing your web store to trade internationally. It also support emphasize characters and RTL (right-to-left)text and accompanies around 60 predefined languages however you can create custom language packs. It has the ability to set diverse tax zones and payment frameworks on a single nation premise.

8. Scalable Solution
Magento is a scalable solution that can be utilized by anyone, regardless of how small or large is your organisation. As your business grows, the scaling feature of magento is able to add new features like unlimited number of products to catalog or processing thousands of orders without hampering your website. In this way, large number of clients and products can be scaled effortlessly. Not only this magento has an advanced storage system that guarantees that your site is responsive without needing costly hosting infrastructure.

9. Advanced SEO Management
Magento SEO friendliness is outstanding! It is designed in such a way that allows you to customize or modify URLs and Meta-information of products, categories, content pages, descriptions, keywords etc. It also provides Google specific sitemaps and html sitemaps for users, giving enough options to Google to find content and products.

10. Third Party Integration
To run an effective eStore, magento allows easy integration with a large number of third-party services.This implies that you can easily integrate third party extensions and solutions such as external payment gateways like Paypal; eBay, databases applications, Google analytics, Google shopping and shipping services like shipping order, tracking & the whole shipping process and much more. It also allows integration with WordPress CMS platforms.

11. One Step Checkout
Magento provides one page checkout process, supported with secured SSL. The merchants can configure the shopping cart by themselves and can also optimize it for expanded conversions.
Clearly, if you switch to one page checkout process you will see less number of visitors leaving their shopping carts. Additionally there are many plugins that can be integrated with Magento for a more quick and consistent checkout procedure to keep your clients happy.

12. Multiple Stores & Language
Magento supports multiple store, multiple setups and multiple languages from the same admin panel, saving a lot of time, cost and effort. Yes, user can setup multi-stores in just one installation. Likewise because of it’s adaptability, you can regulate the entire shop (and every component of it) to any language you require. You can easily utilize various languages in one shop or different shops. As a whole you can easily manage your store’s billing, stock, product updation, client records and so on from a single admin dashboard.

13. Custom Module friendly
Magento offers more than 1,900 eCommerce themes to download in Magento Connect and most of the them have been made by developers. It also allows custom modules that can be added to the system without interrupting with the source code and hence all magento updates runs effortlessly without splitting any update. In case, you have low budget you can select the available magento eCommerce themes.

14. Affordable
The biggest advantage of using Magento is its affordability! Usually, one needs to pay a huge amount for choosing a professional eCommerce platform. However, with magento one can make sure that the platform is free off cost except the installation and customization charges. Don’t worry! It does not hamper your pocket.

15. It is Flexible, Versatile and Customizable 
Magento is extremely versatile, you can shape it to suit any sort of industry. Well, if the inherent components of magento do not satisfy you, you have a choice to build extensions and get the elements you require. Yes, it gives you the flexibility to customize your store both from front-end as well as back-end as per your exclusive requirement. While, as an eCommerce merchant whatever your specific need and necessities are, magento will surely run an additional mile to fit them.

Author's Note

Apparently, we have our top 15 reasons to choose magento. While, selecting an eCommerce platform for your eBusiness is not a choice to be compromised. For this, magento platform gives an excellent reason for your website providing you with lots of indepth resources. Today, industries whether big or small are moving towards Magento not only because of its simplicity but also because it is rich with customizable features, making it the best ever eCommerce platform.