4 Things You May Be Doing Wrong With Your E-commerce WordPress Site

If you’re planning to create a E-commerce Site and you are beginner in WordPress, you may be not aware of the competition of E-commerce industry.

You have your product or service in place and also have your e-commerce WordPress website up and running. That’s great, but do you know if you’re doing it right? Do you know the things that you may be doing wrong with your e-commerce site?

Not many people are going to tell you upfront about the things wrong with your WordPress website. Not your peers, at least. We’ll break down 4 things that you may be doing wrong with your e-commerce site and you can check them for yourself. Here you go.

1.Template

You know what’s wrong with many e-commerce sites today? Most of them look the same. And that’s because they use a similar WordPress template. Similar layouts, colour palettes and even copy are similar.

If you want your users to have a unique yet great shopping experience on your WordPress website, you must get rid of this common template and go with something better crafted for your product or service. This will make you stand out from the pack.

2.Graphic Overload

Another important and overlooked element in an e-commerce site is the graphics. What is overlooked is that there’s too much of it. Gaudy colours, large fonts, irrelevant images and pop-ups from everywhere; how can this not drive users away from your site?

Keep your e-commerce site clean and professional. Make it easy for users to stay on it and navigate through the WordPress website without being put off by unnecessary graphics.

3.Keyword Development

Content is just as important as your product or service. Because it’s content that gets you picked up by search engines. Picking the right keywords and placing them strategically, yet sparingly throughout your webpage is an important aspect of keyword development.

Work the keywords into your Meta tags and description as well for better traction and results. You will also need to place your keywords in product description and category names for maximum search engine optimization.

4.Lackadaisical Marketing

What does this mean? It means laid back and lazy kind of marketing. In other words, it is almost no marketing. When you have a product or service to sell, you have got to be aggressive with the marketing. If it’s new, you need to do it to make a splash and let your competition know that you have arrived.

For the older ones, you need brand recall so people don’t forget you for the newer ones. The kind of competition there is out there in the market today; you will be crushed if you don’t have a decent marketing budget. Don’t do the lazy kind of marketing. Meet other marketers and strategy your move.

Now you know the 4 things you may be doing wrong with your e-commerce site. Set timely goals for your WordPress website and work towards achieving them. And make sure you take all the feedback you can get from users so you don’t make bigger mistakes that could set you back in the long run.

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