factors to Boost Google Ads Conversion Rate

Do you want to increase your conversion rate? Check out these 8 effective strategies for improving your Google Ads conversions.

Your campaign landing pages may receive a lot of traffic �" but are you converting those visitors to leads or purchase? For advertisers, there’s nothing more frustrating than a low landing page conversion rates, especially when it’s very difficult to measure the cause.

There are many reasons behind low conversion rates on your landing page. Advertisers must consider every possible way to correct their errors and create winning landing pages.

What is a Good Conversion Rate (CR) for a Landing Page?

If you ask this question to 10 digital advertisers, you’ll get 10 different answers. The answer is “it depends.” And it varies based on your goals, call to action, and product / services.

Landing page conversion rates of more than 10% are not unheard of, though. The question is, how do you get there? And what sets those high-converting pages apart? Glad you asked.

How Can I Improve My Landing Page Conversion Rate (CR)?

1. Improve your page load speed.

Website loading speed makes a big difference. In fact, even a 1-second delay in page load time can result in a 7% reduction in conversions.

There are several factors that might reduce your landing page speed. Oversized images are the most common offender. In an analysis of 18,639 landing pages, pages without oversized images led to an average conversion rate of 11.4%, compared to 9.8% for pages with oversized images.

2. Focus on one Call to Action (CTA).

Each landing page should include one call-to-action that tells users what will be the next step. Competing Call to Actions creates confusion among users, which results in decreased leads.

Reports show that landing pages with one call to action led to an average conversion rate of 13.5%, while pages with two to four call to action led to an average conversion of 11.9%. For five or more call to action buttons, conversions dropped even lower to 10.5%.

3. Give pages an authentic proof of value.

We tend to look to our peers when making big purchase decisions. Social proof refers to the idea that people gravitate towards things that are popular with others. Relevant examples of social proof include customer testimonials, customer reviews, case studies, and social sharing buttons, etc.

When a user visits a landing page, social proof is often the leading factor that causes them to sign up for or purchase something. Research reveals pages that have social proof within the copy convert on average at 12.5%, compared to 11.4% for pages that don’t contain social proof.

4. Make your page visually interesting.

Many users need only seconds to determine whether they’ll stay on a particular page or not. For this reason, it becomes very important to include multimedia elements to add some life to your landing pages. Research shows using videos on landing pages can increase conversions by 86%.

Keep in mind �" you should spice up your landing pages to make them more visually appealing, but don’t overdo it. Always keep a simple, clean design over a page with too many bells and whistles.

Final Thoughts about Landing Page Conversion Rates

There are a number of errors that can impact your landing pages. But, we wish these common problems might have helped you identify a few improvements you can make to your own landing pages. Less conversion rates can be very frustrating, you can make a few small changes and see results changing quickly.

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