Alpha Readers Forum Chapter length

Chapters (in a book's final form) is really just a pacing tool. With that in mind, I post mostly half chapters. You'll notice that most of my stuff hovers around 1500 words. Which is about half a chapter (for me) in most cases. Although we should expect more from writers, online reading is generally light and quick. In the time you can read a chapter in paperback, the average person clears their spam box, reads 30 tweets and facebook statuses, watches 2 cute cat videos, takes a selfie and reads a review of last night's episode of game of thrones. The online medium sets up the expectation for this kind of spastic content browsing unlike a novel or comic book. However, if you feel like a scene doesn't natural conclude by breaking it into peices, I say don't do it. I try to get to a ending point within each of my postings.

My 2 cents.