Shubhajyoti Sengupta : Writing

Green Stone Debacle

Green Stone Debacle

A Chapter by Shubhajyoti Sengupta


Perhaps the time was not right! The nylon ropes hanged straight in parallel lines, on the roof of the adjoining house, and they looked as red as..
The Night Sky Lantern

The Night Sky Lantern

A Chapter by Shubhajyoti Sengupta


He was 17 years old today. It has been long since he wanted to become 17 again. Perhaps it was the conversation with that girl at the grocery stor..
The Saddest Book You Ever Read

The Saddest Book You Ever Read

A Book by Shubhajyoti Sengupta


The journey of a man, telling stories of time!!!
Story of An Ad Adict

Story of An Ad Adict

A Story by Shubhajyoti Sengupta


Society from my eyes
Hi Tomorrow, Hello Again!!!

Hi Tomorrow, Hello Again!!!

A Story by Shubhajyoti Sengupta


Recent Ad campaign of Emirates Airlines
Wake-up Call, Served with Tea!!

Wake-up Call, Served with Tea!!

A Story by Shubhajyoti Sengupta


Social Branding of Tata Tea
Taking on the Fastest Track to Move On

Taking on the Fastest Track to Move On

A Story by Shubhajyoti Sengupta


The New Age Consumers of India
Red Alerting Consumer Minds

Red Alerting Consumer Minds

A Story by Shubhajyoti Sengupta


The extensive use of the color red in brand logos
Promising 100 % for almost 80 years

Promising 100 % for almost 80 years

A Story by Shubhajyoti Sengupta


Market Domination by Dettol by virtue of Quality
Krushing the Competition to be “so good”.

Krushing the Competition to be “so good”.

A Story by Shubhajyoti Sengupta


KFC's winning Strategy In India