Best Practices to Design a Landing Page That Drives Conversions

A reliable web development company in Long Island will follow the right strategies and best practices to design landing pages that drive more conversions. 

Best Practices to Design a Landing Page That Drives Conversions

A landing page is very important from the point of view of digital marketing. It is a web page that helps to channel your web visitors to generate leads by attracting interested users to accept a desired call for action. Effective landing pages are important to build customer loyalty and also drive conversions. So, if you wish to convert your traffic to customers then you need to focus more on developing a good landing page, preferably with the support of professional Long Island website marketing services. 

A good landing page is important for any business to nurture new customers, educate them about the products and services and convert them to buyers. How to go about creating an effective landing page? Here are some tips to follow.

Keep your audience in mind: Being mindful about your customers is very important when you are designing your landing page. Providing customized experience will help to attract more people. An effective strategy is to create individual landing pages for each specific target audience because this will improve your conversion rate.  For example, consider you have an online shoe store, you can develop different landing pages with customized content for your target audience from different parts of the world, like warm boots for people living in colder areas and casual sandals for people living in warmer areas, office wear shoes, party wear sandals and so on.  You can also create a landing page on social media to get more sign-ups. This helps to improve your conversion rates and generate sales.

  

Include attractive and informative wording and elements: The landing page is the first page that your target audience sees when they click on the search engine optimized result page. So, including content on your brand and other relevant elements is important to create a good impression. Make sure to include the following. 

• An attractive headline that attracts your potential audience as soon as they reach the page.

• A simple and informative message for your audience. If you are looking to improve sales, then instil a sense of urgency in the body of the content. If you want to collect email IDs, then be clear while collecting information from your potential customers and show them what they can expect from your side. 

• A Call to Action that is clear and actionable. Consider the different stages of buying your customer goes through and provide customized CTA at appropriate places. 

• Contact information of your business so that it is easier for the customer to get in touch with your business. 

Use catchy images: Make sure to include images on your landing page such as pictures of your latest collections, or limited editions; or add background image with supermodels. This helps to quickly draw the attention of your customers. 92 percent of customers say that visual images are a strong influential factor that affects their purchase decision. Therefore, include multiple images of the product from different angles. You can also include lifestyle images like how the customers would use the product in their daily life. These images will persuade the customers to buy the product, and is much more effective than having just a description.

  

Add a detailed product description: The landing page is the place where you should highlight your products with detailed description of the products. The description should be unique and must include all specifications like, for example, the sizes, dimensions, shades etc.  Studies have shown that 79 percent of people tend to scan the webpage instead of reading it. Providing all the details of the product encourages your customers to buy the product with full confidence.   

Include reviews: 85% of consumers trust online reviews as much as personal recommendations. This shows that online reviews make a huge impact on the buying decisions of the customers. Get feedback from your  customers  and their testimonials and include them on your landing pages so that potential buyers can go through the feedback and make their purchase decisions at the earliest. 

Offer promo codes and discounts: Coupon codes and discounts are one of the most effective tools for driving sales. As per a recent survey mentioned in an article MailChimp, 57 percent of businesses that provide promo codes and other special offers for returning customers stand out from their competitors. 

Share your page: Once your landing page is ready, the next step is to promote it. Consider your landing page and other marketing channels as means to achieve your goals. 

Treat your new subscriber or customer well: Landing pages can be used for either growing your list or for improving your sales. So, be in touch with your new subscribers as well as returning customers.  Consider sending personalized order confirmation, invoices or a Thank You note for a better purchase experience and get feedback from them.

How Landing pages Are Different from Home Pages 

Landing page is a part of your website that convinces your customers to buy the product or services and landing pages should be treated differently from your regular web pages or home page.  Landing pages are focused more on converting more traffic whereas the home pages focus on driving more traffic. Landing pages are customized pages for a specific campaign or offer to guide the potential customer towards a single call to action. Home page acts an introduction to your brand, your products and services; it is designed to encourage visitors to explore more about the business. Unlike landing pages, home pages address a wider audience and they focus not only on conversions but also on promoting the business. Your home page accommodates various paths to take, while landing page accommodates a more specific action.

Landing pages help you to connect with your customer.  The best way to design an attractive landing page is to approach an experienced web development company in Long Island. Web designers and content developers in a good company will utilize effective strategies to create landing pages that can drive more conversions.