tomashailor

By choosing a problem, you choose the way to feed the material. Let's return to our example with car dealers and copywriting. What problem can you solve here? Suppose the problem of low sales. Next, which side can be approached? Here are a few diametrically opposite approaches:

Approach from annually lost profit
Approach from a way to increase sales in the auto show
Approach from the mistake made by most car dealers
Approach from an exciting story
Approach from comparisons, charts, etc.